The PerceptionX Visibility Index
See which employers show up most in AI answers when candidates ask where to work.
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Explore industries
See which companies AI recommends most to job seekers across industries.
How the Index works
The PerceptionX Visibility Index reveals how often and how favorably you appear in AI-led employer research, benchmarking you against talent competitors across the platforms candidates trust most.
Track real candidate questions
We use real questions job seekers ask about the best employers in each industry, then normalise them into a consistent question set.
Employer brand themes
Every question is mapped to core employer brand themes (like career growth, leadership, culture, and flexibility) so you can see where you win or lose visibility on what matters most to talent.
Multi‑model evaluation
Rankings combine answers from multiple AI systems to reduce bias and provide a more reliable view of employer visibility.
Visibility benchmark
For each theme and industry, we measure how often each employer is recommended when candidates ask where they should work and why, then roll that into a single visibility ranking.
Monthly recalculation
Rankings are refreshed every month so shifts in your activity, your competitors, or the wider market are reflected quickly.
Ranked on what candidates really care about
The index covers 15 core themes candidates care about most—from application process and career opportunities to culture, leadership, inclusion, and wellbeing. Your score reflects how consistently you show up across those themes wherever candidates research you, not just on a single platform.
Frequently asked questions
How PerceptionX works, what it measures, and why it's built for talent — not just brand visibility.
Employer brand and talent acquisition leaders at organisations of around 1,000+ employees, where reputation spans multiple markets and functions and quality-of-hire matters.
Both. You get the platform and the data, and every quarter you get a report and a working session with the founders: tiered actions with owners, tailored to your markets and functions. The output is a plan, not a number.
Those tools were built for marketing teams to track whether a product gets mentioned in AI answers. PerceptionX is built for talent. We measure how you're described as an employer, not just whether you appear; we use the real questions candidates ask, in their own language; and we trace every finding to the review sites, forums and news shaping it, so the fix is at the source, not "publish more content".
One score for how you're seen as an employer across every channel candidates trust, with AI answers as the headline reading. It combines three pillars: how positively you're described, how often you appear, and whether you show up on the themes that matter with fresh, credible sources. It's scored per market and per function and benchmarked against 50+ employers, so you can tell a "nobody mentions us" problem from a "they mention us badly" problem. They need different fixes.
Yes. Prompts run in each market's own language. What AI says about you in German, Japanese, Arabic or Portuguese is measured natively, never translated from the English answer. A single global score hides the differences, so we score every market separately.
Yes. How AI describes you to a software engineer is not how it describes you to a finance or warehouse candidate. We score each function on its own, so you're not acting on an averaged-out picture. If engineering reads strongly and early careers doesn't, you see exactly that, and where to fix it.
Yes. Connect PerceptionX to your AI assistant and ask it directly about your score, sources, competitors and themes. ChatGPT and Claude are supported today, Copilot is in certification, and it works with any MCP-compatible assistant, including inside SAP SuccessFactors via Joule.
They're the three layers of one system. Measure is the score: how AI describes you as an employer, in every market, function and language, traced to the sources behind it. Strategy turns that score into a quarterly plan: tiered actions with owners, reviewed with the founders. Amplify moves it: your employees, alumni and candidates get heard in the places that carry weight.
See what candidates are hearing about you.
We partner with you to identify exactly where you stand in the eyes of the candidates you want to attract and provide strategic recommendations to drive measurable improvement.
Submit your details and our team will be in touch to arrange a demo for you.
Latest perception insights
Original research and market analysis revealing how employer brand reputation is shaped—and how the newest data trends can help you influence what top candidates see.
